Great meeting industry peers during this years annual Beverage Strategy Congress. The non alcoholic drinks industry is undergoing a makeover. Healthier ingredients, less sugar and more niche drinks are the name of the game. This overhaul demands a lot. Authentic brands like Maaza (www.enjoymaaza.com) which provide by far the best ... Read more about International Non Alcoholic Beverage Strategy Congress, February 2018 Barcelona Spain
Michaël Sanders is the founding partner of Mangayo. He serves as an interim executive and strategy advisor to both healthy and under-performing companies. He is a veteran in the Beverage industry with a career focused on creation of export opportunities worldwide, NPD and management roles mostly in SMB environments in diverse industries. His expertise spans multi-site/multi-national manufacturing and distribution operations including brand building, marketing planning, global sourcing and supplier development, contract negotiations, demand planning and logistics.
Michael’s expertise has been gained through his work with European and overseas companies that range from start-ups to some of the nation’s top accounts. Michael has extensive business experience in the Benelux, Scandinavia, France, West Africa, USA and the Caribbean and speaks four languages fluently.
After fifteen years in commercial and executive roles in tech but mostly food, it was time for something new. The last ten years spent building and growing beverage brands around the globe. Being 2nd generation in a family owned niche juices and drinks company, I have gained extensive knowledge of the non alcoholic beverage industry. Leading a team of Account Managers and Trade Marketeers and being closely involved in exports over 35 countries, I think it is safe to say I know what I am talking about.
Combining commercial export knowledge in combination with managing the complexity of production, supply chain and marketing is my speciality. Constant focus on commercial success without forgetting about the human factor. Growing brands and export markets require an eye for detail and real-life experience.
Mangayo literally means food in the world language Esperanto. What better name to summarise my field of expertise.
Why reinvent the wheel, when you can also hit the ground running? No need to go through lengthly hiring processes and investment in human capital. Pragmatic and result driven solutions that help unlock new potential and grow your business.
At the moment Mangayo specialises in :
* Exporting your food product: From idea to execution
* Executive interim management for Food&Beverage companies (distribution, manufacturing)
* New Product Development project management
* Commercial Due Diligence for M&A and Private Equity
* Short term assignments
Michaël Sanders is the founding partner of Mangayo. He serves as an interim executive and strategy advisor to both healthy and under-performing companies. He is a veteran in the Beverage industry.
Attending this years International Strategy Congress. Excited to host round table sessions with participants, brainstorming on how to accelerate growth through exports. ... Read more about International Non Alcoholic Beverage Strategy Congress 2018 Barcelona