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You are here: Home / Food&Drinks / International Non Alcoholic Beverage Strategy Congress, February 2018 Barcelona Spain

Date: 6 March 2018
Author: mangayo
Filed Under: Food&Drinks

International Non Alcoholic Beverage Strategy Congress, February 2018 Barcelona Spain

Great meeting industry peers during this years annual Beverage Strategy Congress. The non alcoholic drinks industry is undergoing a makeover. Healthier ingredients, less sugar and more niche drinks are the name of the game. This overhaul demands a lot.

Authentic brands like Maaza (www.enjoymaaza.com) which provide by far the best tropical fruit juices around focuses on product excellence or Caliente who are completely rethinking Horeca consumption with a range of non alcoholic drinks with a spicy twist. Just as good….or better than alcohol.

The roundtables I hosted showed the passion for our industry. Happy to have discussed hot topics and hope to be present next year.

 

Conference video

 

International Non Alcoholic Beverage Strategy Congress 2018 Barcelona

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