Great meeting industry peers during this years annual Beverage Strategy Congress. The non alcoholic drinks industry is undergoing a makeover. Healthier ingredients, less sugar and more niche drinks are the name of the game. This overhaul demands a lot.
Authentic brands like Maaza (www.enjoymaaza.com) which provide by far the best tropical fruit juices around focuses on product excellence or Caliente who are completely rethinking Horeca consumption with a range of non alcoholic drinks with a spicy twist. Just as good….or better than alcohol.
The roundtables I hosted showed the passion for our industry. Happy to have discussed hot topics and hope to be present next year.